Adsense is for everyone

When Google's AdSense was first introduced, many doubted that Google's idea would be marketable and actually generate profits. Yet, today, it is probably the best known pay-per-click company in the world.

Yes, all those naysayers ended up eating their own words in the end. And that's because the folks at Google never do anything without evaluating whether or not it will be profitable, or how profitable it is.

But of course, as you may know very well, AdSense is not only profitable for Google. It is also profitable for people who advertise via AdWords and very profitable for publishers who use it to make sometimes huge gains.

So you might wonder why it's such a good deal for everyone. And the question itself is quite justified, as it is rare to come across something that is profitable for all the links in the chain. So why should AdSense be any different?

Well, AdSense is where it is today, offering benefits to all players in the game, because it exploits a loophole in the Internet advertising model.

The Internet is a highly interactive environment, and its interactions come from the people who browse. They choose whether or not to follow a certain link, and "browsing" is probably the most accurate term to describe this.

So AdSense is great because it connects buyers and sellers. Yes, you have to admit that Google had a brilliant idea. They know that there are people who want to buy things and others who want to sell them what they are interested in. And Google AdSense helps those two categories find each other.

This works for visitors because the model is very transparent. You don't see a huge graphic banner trying to get you to buy something. You just see a few words. And if you like what you see, you can just click on it. This works because visitors don't feel like someone is trying to get them to spend money. Ironically, however, they are wrong.

It works for AdWords advertisers because their ads are shown everywhere. Not only do they get listed in Google search which gets gazillions of hits a day, right out of the gate without working as hard on SEO and without waiting as long.

Their ads can reach any website that deals with something similar to what they are trying to sell. You have to understand that they would never be able to do such advertising on their own. And that brings us to the element that makes Google's AdSense a publisher's best friend.

It comes from the fact that the ads are contextual, that they're sort of tied to the keywords that you're dealing with on your page. Because people or on your site, which deals with a certain topic, you already know that they are interested in that topic. 

But, hey, wait a minute, Google knows of companies that want to sell your visitors something related to their topic. Google wants your visitors, you want Google's advertisers, and the visitors just want to buy things. And that's the essence of what makes AdSense a great deal for everyone.

It's by far the most profitable teaser deal you'll ever see on the internet.

So you have to appreciate Google for making one hell of a deal. You have to appreciate how well thought out and yet simple this system is. Of course, in practice, it has a few quirks, but they are minor and so far, everyone seems to like Google's AdSense.

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