Adsense - Advantages and disadvantages

You've had this site online for a while, it generates a good number of visits every day and you're wondering whether or not to use AdSense advertising for it to generate some form of income.

Here is a description of the pros and cons of this approach to internet advertising. AdSense has definitely hit the internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider. 

AdSense is generally a great tool for webmasters. While they used to worry about how to find enough money to keep their sites profitable, or at least to keep them online, those worries are gone.

AdSense allows webmasters to forget about these worries and focus on creating good content for their sites. In fact, the focus is now on creating quality content (often associated with the highest paying words) that will bring you many visitors.

AdSense can also integrate very well with your website, it is easily customizable in terms of colors, size and position, which means you can experiment with it as you see fit to maximize your revenue.

AdSense is a great way to generate a steady income on your site. All you have to do is create quality content and update it constantly, and you can literally make a living from your website. This is what many people are doing today with AdSense, which has become a kind of business in itself.

It's also a great program because you can have the same advertising account on all your pages. This is good for webmasters who have a lot of content because it means they don't have to create multiple accounts unnecessarily. 

But as mentioned above, there are some negative aspects to advertising with AdSense and here is a small list of those drawbacks.

The biggest negative impact that the AdSense program can have on you is clearly when Google closes your accounts. Most of the time this happens because of what is called "click fraud", which means that someone is producing artificial clicks on your page.

There is a really nasty side to this. It doesn't have to be you making these artificial clicks. It could very well be your competitor doing this to shut you down, or the competitor of the one advertising on your page, looking to increase their marketing costs.

The earnings that AdSense brings you are by no means constant. In fact, they are not even close. Everything you do on your site can turn out to be a big mistake that will cost you a lot of money. It's this kind of pressure that has a negative impact on you.

First of all, you need to constantly make sure that your site is in the line of sight of the search engines when people are looking for what it is about.

If you don't, you won't have visitors, which of course means you won't have AdSense revenue. In a way, this is nothing new, as any form of Internet revenue generation through advertising has such a drawback.

Finally, another major problem is that you have to constantly feed your site with more and more content. Of course, some sites are very good at this, but with certain types of content, it's rather difficult to achieve. That's often why you hire a writer to generate more and more content.

When writing original content, the best thing a website owner can do is to research a topic thoroughly, and then come back to the writing process with a lot of information that they can translate into their own words and express their own opinion on.

So those are the pros and cons of using the AdSense network to generate profits through advertising. Now it's up to you to decide if it's right for you or not.

You need to have optimized niche site templates to get the best results. You can find the best AdSense templates and blog templates at www.AdsenseTemplates.com . They offer 100 fresh new templates every month.