Positioning of Adverts

After using AdSense for a while, you must have started wondering if there is anything you can do to improve your AdSense-based revenue. But before you start experimenting with this or that configuration, you need to be aware of a few things about positioning.

The first thing you need to know is that there is no one-size-fits-all position that guarantees to improve your revenue. That being said, the part above about experimenting should be taken literally. You should try as many configurations as possible to find the most beneficial solution.

But, of course, some places work better than others. Of course, Google knows this and publishes a "heat map" showing how much revenue you can make from ads placed in certain areas of the page. Experimentation is often the best way to find what works for your audience's subconscious mind.

In general, the most profitable ads are placed in the main content, usually right above it. But this is by no means a rule and there are a few exceptions to this rule. One known exception is if you have a news site or something similar to a new site. 

If this is your case, you will often find that you generate more revenue by placing your ads at the bottom of the content, just before the comments start. This is because when users finish reading an article, they have a brief moment when they are looking for something else to do. And your AdSense ads can offer them that something else.

Also, placing ads on the left side of your page seems to work better in most cases. Of course, this makes sense because text is usually written from left to right (unless you're from some countries where it's the other way around). 

People finish a sentence and bring their eyes back to the left, which means they are more likely to spot your ads.

Also, it's not just about having ads visually in the right place. If you have more than one ad, you also need to worry about their placement in the code. And there is a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. This means that if the first ad you have in the code is not the one that generates the most revenue, you may be losing money instead of making more. 

In fact, if AdSense runs out of ads, it will either fill your space with utility ads or leave it empty altogether. This means that, if you're unlucky, you could end up with your most profitable slots without any good advertising. To supplement your revenue 

There are other problems with the number of ads you need to place on your site. The problem is that if you have too many, instead of generating more revenue, you'll have a lower click-through rate, as visitors tend not to follow ads from places where there are too many.

You need to constantly monitor how users interact with your site. Keep an eye on where visitors are looking at your site the most. This is usually where you want to use your first ads. Also, try not to place ads in awkward positions, as this can guarantee a lower click-through rate.

Of course, you should always have ads that integrate with your content and don't make it uncomfortable for the visitor to be on your site. The key is to provide a pleasant experience for your visitor, while generating revenue from their exploration. 

Again, experimenting a lot will get you the best revenue. Be sure to use the channel feature of AdSense and pay attention to how certain ads on your pages perform, while changing positions to better supplement your revenue.

You need to have optimized niche site templates to get better results. You can find the best adsense templates and blog templates at www.AdsenseTemplates.com. They offer 100 fresh new templates every month.