How Adsense has changed the Internet 

Since Google came up with the master idea of AdSense, the Web has been transformed in ways no one would have ever imagined. Some of these transformations are good, some are not.

This article is a small exploration of how a brilliant marketing plan has taken the web by storm. It discusses the changes that advertisers, publishers and even website visitors have undergone since AdSense became an integral part of our online lives.

Even before AdSense came along, many people were advertising through AdWords. This system provided great advertising by placing your site at the top of Google search queries. It took away a lot of the pain and expense of search engine optimization, as well as the considerable amount of time you had to wait before you finally got to the top. Launching a website became a realistic way to get immediate profitability, not a long-term strategy with no immediate return.

With the use of AdSense, the ability has arisen to get your ads on just about any site on the internet that has anything even resembling your business. And so it is for this reason that AdSense has brought a new meaning to Internet advertising. Before PPC, poorly ranked web pages had to advertise offline to get real initial exposure.

Businesses no longer need to hire expensive professionals to create extremely elaborate advertising campaigns. There is no high cost to run your ads on websites that you have to personally research.

All you have to do is find a few words that are meaningful to your business, sign up for Google AdWords and let Google take care of the rest of the equation. Although it requires daily management, automation saves advertisers a considerable amount of time.

Of course, the biggest change in the way the Internet works due to AdSense probably comes from the publisher's perspective. Whereas it used to take many steps for a website to support itself, people are now making a fortune with their sites. This leads to motivation for content, and resources for web users.

This usually means that site publishers have to worry more about the content of their site and the overall look of their pages rather than the economics of keeping a site profitable. Although it is necessary to invest time in Adsense, it is not necessary to invest a large capital. 

It is not surprising that the blogging phenomenon exploded when AdSense appeared a few years ago. Anyone could write a page on a subject they were passionate about and make a living from it thanks to AdSense.

Finally, we can't ignore the impact that AdSense had on the average Internet user. While people used to not notice banners (which is psychologically very interesting to observe), the situation is completely different for text ads.

Today, people look at a sponsored ad for a long time. Why do they do that? Well, because the whole setup creates a sense of trust in the advertiser. People don't ignore a text ad as easily as a graphic banner.

Another thing to note is that graphic banners have become even less profitable these days. This is why many people are moving away from affiliate networks to AdSense.

Of course, there are also negative effects, with people creating websites just to run AdSense and, just as well, with a large phenomenon of "click fraud", people creating artificial clicks for various reasons.

But Google strives to control these behaviors and cannot be held responsible for the actions of these people. Overall, Google AdSense is transforming the way the Internet works, and it's doing so mostly for the better.

Now, those who have ideas can put them in writing and make money from them. Those looking for content can find it more easily, and those looking to attract customers can do so in a targeted way. Adsense has changed the internet by supporting the economic interests of businesses and the utility of consumers.

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